I have to tell you I really toyed with the idea of buying the new toy I saw when it initially came out. The toy was a replica of an item used in a successful movie franchise and I thought it would be cool to have my very own, so I could grant wishes to friends and family who were visiting me. You will have to excuse my odd sense of humor; I did chuckle when I picked up the packaged toy from the store shelf, remembering several movie scenes where the item was in action. Generally I do not have any issue with a toy company coming out with toys based on a film; they call it marketing for a reason. The thing that bugs me though is seeing movie studios purposely putting in useless props into their movies just so they can sell the items to the masses to recoup some of their costs. What I mean exactly is making a cheap movie just so they can move product. So I am going to let my nerdness come out by telling you I have a few items that are associated with movies I thoroughly enjoyed, such as a miniature bendable cartoon cowboy and a set of glass mugs with several of the crew from a starship. I want you to know if the products were never promoted it would not distract from my fond feelings towards the movies they represented. Heck, I recently bought a couple of my relatives toys based on movies I have seen. Don’t tell anyone this, but I did it so I could play with the items when I go visit them. Maybe you are asking yourself about now what does this have to do with today’s movie review. Well let me tell you; I have never heard or seen a word, a toy or an advertisement for the main character in this science fiction, action film. Who or exactly what is Max Steel? NEVER knowing what caused his father’s death Max McGrath, played by Ben Winchell (Teen Spirit-TV movie, Mandie and the Forgotten Christmas), could not explain the unusual things that his body was experiencing. This adventure picture also starred Maria Bello (A History of Violence, Secret Window) as Molly McGrath, Andy Garcia (The Untouchables, The Air I Breathe) as Dr. Miles Edwards and Josh Brener (The Internship, Silicon Valley-TV) voicing Steel. I am not sure where I should begin with this review except to say this was one of the poorest produced movies I have seen all year. The first thing I found unusual was in the credits when one of the producing credits listed Mattel. I had to look up afterwards to find there is a toy line based on the Max Steel character. So my guess had to be Mattel wanted to sell their toys. Well if they did this was not the way to do it. I was so embarrassed watching Maria and especially Andy that I was cringing in my seat. The script was horribly dull and predictable. Add the poor directing and the acting was simply lame. For me this picture was one big infomercial. I wish I had bought that magic wand to erase the memory of this movie from my brain.