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Flash Movie Review: Freaks

I DON’T THINK I WOULD HAVE been as upset if the packaging had been different; but the fact that the bag looked identical to the name brand product, annoyed me to no end. During my weekly grocery shopping excursion, I picked up a bag of chopped lettuce and threw it into my shopping cart. I buy bagged lettuce every week; it is a staple in my household. When it came time to open the bag to make a salad, I noticed the pieces of lettuce were smaller than usual and several pieces were wilted already. Looking for the best by date on the bag, I realized the brand was different from the one I always bought; it was the grocery store’s private brand. I had no idea because as I said the packaging was so like my brand. Now I am not bad-mouthing store branded products, but it bugs me that they make their products look just like the name brand ones. I perceive it as an act of deception instead of a sign of flattery. In my pantry there are several store branded products, so I don’t have a problem using them. To be honest, some of them taste the same as the national brands; but some just do not have the same quality.      I DO UNDERSTAND THE MARKETING THAT goes behind these products. They are usually cheaper priced versions where the store can increase their profit margins by the sale of their own items. In my mind the reason a product is made to look like another product is to trick the shopper into thinking they have the original brand, just like what happened to me. All it takes is for a consumer to try the private brand and then hope they realize the thing they bought is fine, which will turn them into a devoted shopper of the store’s brand. If the package looked nothing like the original brand, a consumer could easily skip over it to reach for the one they have always used in their household; I truly understand the thinking behind this, but I still do not like it. I remember trying a store branded roll of paper towels and I took an immediate dislike to them. They were not as soft or absorbent as my chosen brand. They were a good price on sale, so I was willing to take a chance. This is the type of marketing I prefer where I do not feel I am being manipulated and I am getting something in return for trying the item, a sale price. Now I only wish I would have gotten a discount on my theater ticket for this dramatic, science fiction thriller.      HAVING BEEN TOLD HER WHOLE LIFE by her father that it was too dangerous to go outside, 7-year-old Chloe, played by Lexy Kolker (Shooter-TV, Agents of S.H.I.E.L.D.-TV) never left the house. However, when an ice cream truck came and parked outside her door, she did not understand what could be so dangerous about getting an ice cream cone. This film festival winner starred Emile Hirsch (Milk, Speed Racer) as Dad, Bruce Dern (The Peanut Butter Falcon, Remember Me) as Mr. Snowcone, Grace Park (Hawaii Five-O-TV, The Border-TV) as Agent Ray and Amanda Crew (The Age of Adaline, The Haunting of Connecticut) as Mary. The story started out slow and lasted a long time; it was not until the last third of the film where things picked up for me. I enjoyed the acting, particularly Lexy’s performance. I thought it was a smart move to have the audience see the story through her character’s eyes. The script was fine for the most part, but the entire story felt like a light version of the X-men franchise. Also, I think there must have been a small budget allotted to this project because the special effects looked cheap. When the film was over, I truly felt I had seen a generic X-men picture, interesting characters but nothing memorable.

 

2 stars

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