FROM THE EARLY START OF MY career path, I learned the latest or newest “thing” came with a short shelf life. One of my first full time jobs was at a long established company that sold wholesale goods. Our competition consisted of several companies, half which were local. I quickly realized all of us sold, for the most part, the same items. This made me wonder how a customer chooses which company to buy from when they all were selling the same goods. It became apparent to me that people obviously buy on the cheapest price for the most part; however, there was something more that swayed customers’ decisions. Paying attention to the different departments that were involved with a sale, I realized it was customer service, the relationship between sales and the customer. Making a significant connection to the client was vital in establishing that relationship. Another component was the company’s policies. For us, we never questioned returns and were quick to ship out replacements before receiving the damaged/flawed goods back to our warehouses. Many times we would simply send the replacement item at no charge, and this was at a time before the creation of the huge online companies many of us deal with these days. The last piece to this mind puzzle was creating packaging that caught the client’s eye. This is where my job responsibilities came into play.      THE OWNER OF THE COMPANY SIGNED a contract with a new manufacturing company that was just starting out. He loved their product and moved quickly to secure a relationship with them. We were going to be the first to carry their line in the states, but only for a short period of time. My boss came and asked me to create a marketing campaign for the new line. I loved the idea because I would be able to use the creative side of my brain. It became my job to create advertising packages for the several items we were to carry, designing the sample books, and coming up with naming each item. Because at the time I was heavy into science fiction films and literature, I created an “outer space” theme to the campaign. I named each line a word that recently acquired a science fiction definition to its established one. Words such as photon, ray gun, and interplanetary were on my list of name options. Though I am not an artist by any means, i was able to precisely detail the artwork we needed with my descriptive text. The new line became a huge success for us; I was elated and proud. In the back of my mind, I knew this would be short-lived, and sure enough once we passed the exclusivity expiration date our competitors quickly acquired rights and began selling the same products we had been. This experience continues to remind me that newest and freshest is a fleeting moment; there is always someone who wants part of your success. It certainly was apparent in this dramatic horror thriller.      WANTING TO START A NEW LIFE, twin brothers return to their homeland to open a business. Its opening success attracted more than profitability. With newcomer Miles Caton as Sammie Moore, Saul Williams (Blink Twice, Akilla’s Escape) as Jeddiah, Andrene Ward-Hammond (The Lovebirds, Project Power) as Ruthie, Michael B. Jordan (Creed franchise, A Journal for Jordan) as Smoke, and Jack O’Connell (Back to Black, Lady Chatterley’s Lover) as Remmick; I was mesmerized by the original story in this supernatural film. Add in the fine acting, and I found myself totally engaged with the story lines. Every scene offered something interesting, whether it was the acting, action, script lines; I found the whole movie totally cohesive and logical. Lately, it has not been often where I feel I got my money’s worth, but with this picture I felt every penny was well spent. There were multiple scenes filled with blood and violence.

3 1/2 stars