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Flash Movie Review: No

The amount of money spent on marketing political candidates these days is obscene to me. There are countries that do not come close to having such amounts in their treasury. It seems to me that the only people who can run for office are wealthy individuals. This concerns me because in my experience some wealthy people have a hard time relating to the average person. For example, the man who bought Princess Diana’s dress that she wore when she was dancing at the White House with John Travolta. At a winning bid of $360,000.00, a gentleman bought it to surprise and cheer up his wife. How many of us can do such a thing? Where I find this excessive, I have the same feeling about the money needed to fund a campaign. It seems the issues are not enough to determine whether a person will vote for a candidate; it also depends on who does a better job of marketing the politician. One of the reasons I grew to enjoy this historical drama was seeing what a grassroots advertising campaign can accomplish. Nominated for best foreign language film with the Academy Awards, this film took place in Chile, 1988. Military dictator Augusta Pinochet had been in power for fifteen years and needed to show the world that his government was legitimate. A referendum was scheduled, but would anybody opposing Pinochet survive the election? Gael Garcia Bernal (Bad Education, Y Tu Mama Tamben) played young advertising executive Rene Saavedra, who had the task of creating a campaign that would not get censored. He created the “No” campaign. Starring Alfredo Castro (It was the Son, Tony Manero) as Lucho Guzman and Antonia Zegers (Post Mortem, The Life of Fish) as Veronica Carvajal; the story used humor, actual footage and a faux 1980’s style of filming to draw the viewer into a fascinating time in Chile’s history. I had a hard time getting into the story at first; it felt slow to me. Once the campaign started to come together I was enthralled with the genius of it. With excellent acting, the movie became inspirational for me. The question was could creativity, strong beliefs and dedication triumph over money. Spanish with English subtitles.

 

3 stars

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