WHEN I WAS A MUCH YOUNGER BOY I thought there were many differences between men and women. Maybe it was the times, the environment or the teachings; but outside the physical characteristics both sexes were treated differently. I never understood why the color blue was designated as a masculine color and pink a feminine one. I was taught to open doors for women and to give up my seat on the bus or train for a woman who is standing. Rarely do I see either of these things being done these days. If a female drops something it was ok to pick it up for her; however, if a male dropped something it was okay to ignore it. To pick something up for another male was akin to telling them they were weak and puny. Seriously, this is what I was led to believe. And of course, there is that thing about showing emotions, especially sadness and tears. Heaven forbid you are watching a sad movie in your film class and tear up; your classmates will pounce on you for being a weak sissy. These are only a couple of the things that I encountered in my youth; I am glad I grew up. HERE ARE A FEW THINGS I see today: both women and men saying ignorant things, both sexes displaying prejudices, men and women competing on the same team and both capable of being poor drivers. In other words, in my small world I see very little difference between men and women. As such, I treat them the same. If either sex drops something I will pick it up for them. In my fitness classes I do not even see males and females; I see people working hard and doing their best. With the participants in my classes ranging in age from 16 to 80 years old, I see the younger generations have a different mindset about the opposite sex than the older members. It is encouraging to me because I believe everyone should be on equal footing and treated equally. In the locker room the only negative remarks I have heard about the opposite sex have come from older men. In my opinion there is a lack of respect on their part, based on their comments. I do not think they have a clue that their attitude is part of the problem. For all I know they may not even know what a woman needs and who knows, maybe the same thing goes on in the women’s locker room and they don’t know what men need. This was not the case for the woman in this dramatic, romantic fantasy. NO MATTER HOW HARD SHE WORKED Ali Davis, played by Taraji P. Henson (Proud Mary, No Good Deed), never felt like she was being treated fairly at her job. Could it be because she was the only female sports agent? This remake of the male version also starred Josh Brener (The Internship, The Belko Experiment) as Brandon Wallace, Aldis Hodge (Straight Outta Compton) as Will, Max Greenfield (The Big Short, About Alex) as Kevin Myrtle and Brian Bosworth (The Longest Yard, Three Kings) as Nick Ivers. I do not know when this movie was completed but a part of me had to wonder while watching it if it was purposely written to appeal to our current events between the sexes. I felt the script had holes in it causing me to be bored. If it was not for Taraji’s valiant effort to get as much as possible out of the script, I would have been even more bored. Gratefully her acting kept this picture alive, along with the few scenes that I found humorous. I do not know how much you will gain from watching this film; I think you would learn more from one of my classes.
A GOOD PORTION OF US WERE LED to believe that the ultimate goal in life was retirement. Put in your time at work and get to the finish line was all that mattered. For those who were fortunate to retire early, others would look at them as demigods; they found the secret formula that would let them enjoy life while they were still “young.” I had no such examples while growing up. The people I knew continued working well beyond their retirement age. When I started this movie review site, a friend asked if I would continue writing reviews into my retirement years. I imagined I would have the luxury of going to the movies during the early weekdays, freeing up my weekends that are presently being used for viewing multiple films. I do not see retirement as just sitting around the house with nothing to do. A friend of mine has determined retirement age is not an ending, but a beginning to the next chapter. It is a period of time where one can do something they are passionate about, where they want to explore it further now that they have the time to do so. THERE ARE SOME INDIVIDUALS WHO DO not want to wait until retirement to do something they love. There was a member in one of my classes who was a CFO of a large corporation. She was proud of her work career, but as time went on she started feeling unsatisfied with the job. There was a period where she did not attend class, after being a regular for a few years. Then one day she showed up unexpectedly. After class she came up to talk to me. I said it was good to see her and hoped everything was okay. She informed me she had retired from her job and was taking classes to become a math teacher. It was something she had always wanted to do and decided the time was right to step back from the corporate world, so she could become a teacher. I was taken by surprise at first, since I knew how much she loved being a CFO. Seeing how driven she was in our aerobics class, I had no doubt she would succeed; she had the knowledge and passion. I feel these two attributes are needed if one wants to accomplish a dream. The main character in this dramatic comedy had these 2 things and will show you what can be done with them. WORKING AT A LARGE RETAIL STORE was not what Maya, played by Jennifer Lopez (The Boy Next Door, Shades of Blue-TV), wanted to do the rest of her life. All she needed was a break to show what she could do for the advertising and marketing corporations on Madison Avenue. That break would come in the form of her resume. With Vanessa Hudgens (Dog Days, Beastly) as Zoe, Leah Remini (The Clapper, The King of Queens-TV) as Joan, Treat Williams (The Congressman, What Happens in Vegas) as Anderson Clarke and Milo Ventimiglia (Killing Season, This is Us-TV) as Trey; this movie could have been better. Jennifer has a screen presence that grabs your attention, but with the underdeveloped script she was left hanging. There was nothing special in the script that allowed the story to rise above generic. The writers had a touch of romance, comedy, drama and fun scattered throughout the story; yet, never went deeper with them. At one point I wondered if the focus was to show off Jennifer with her fashion choices, office and home furnishings in her new apartment. Maybe if the film studio had some of the drive and determination I have seen in Jennifer’s career, then they would have produced a more entertaining picture.
I am a marketer’s dream, I fully admit it. Trying new products, particularly in the food category, is my thing. Something newly developed with chocolate, I welcome eagerly into my home with open arms. When I saw this movie listed at a nearby theater I had to see it. My middle brother was Executive Vice President Chief Creative Officer of an advertising firm. Yes, you can thank him for all those lovely pieces of mail; offering stamps, contact lenses, among a multitude of other items. His famous line is, “Marketing has destroyed the world.” Set in the future, this movie showed exactly how marketing was affecting the consumer. Misha Galkin, played by Ed Stoppard (The Pianist, Joy Division) was a marketing whiz. When he initiated a life changing experience, Misha was finally able to see the truth behind all those marketing campaigns that have been relentlessly, bombarding the masses. With this new found knowledge that only he could see; his girlfriend Abby Gibbons, played by Leelee Sobieski (The Glass House, Public Enemies), did not know if he was a genius or simply going insane. There was a slight sci-fi edge to the film that was shot mostly in Moscow. The story had no traction for me, particularly in the beginning, as it unfolded in a slow and ponderous way. I could see the satire the writers were trying to convey regarding the buyer’s need for acquiring more stuff. But, once the characters ventured into what I would call an advertiser’s war, I found the plot silly. You would have thought the producers would have done some test marketing of this film; for if they had, they would have discovered this movie about marketing had very little to offer the consumer.
1 2/3 stars